May 21, 2024
On this episode of the Customer's First Podcast, we spoke with
Shelly Niehaus, an expert in personal branding for service-based
businesses. Shelly shared her journey from a professional
commercial photographer to an online marketing coach, helping
service providers improve their marketing strategies. She
emphasized the importance of building a personal brand that shines
online and outlined the three key elements of a personal brand:
name, face, and how you make people feel. Shelly provided practical
tips for developing a compelling personal brand, including
connecting, inviting, and positioning yourself effectively.
Furthermore, Shelly discussed the significance of maintaining
consistent branding across all marketing channels, including
websites and social media platforms. She highlighted the impact of
conducting a brand audit to ensure that your online presence
reflects your brand identity cohesively. Additionally, Shelly
shared insights on writing a compelling About Me page, emphasizing
the importance of sharing your story and connecting with your
audience authentically.
Shelly encouraged listeners to embrace their authentic selves and
translate their real-life values into their online presence to
create a strong personal brand.
Timestamps:
Tacey's Contact Information:
Website: www.taceyatkinson.com
Social Media: @taceyatkinson
Thank you for tuning in, and I look forward to having more valuable conversations together in the future.
Remember:
Customer Centric Cultures Create Magical Customer Experiences.
Now Go Create the Magic!